Use Cases & Integration Ideas

UseStencil webhooks allow you to automate downstream workflows the moment a new image is generated. Whether you're using third-party tools or building internal systems, webhooks help eliminate manual steps, trigger following actions, and keep systems in sync.

Auto-upload to Cloud Storage

Use Case: Automatically push the generated image to another cloud storage bucket (e.g. S3, GCS, Azure Blob).

How:

• Use an AWS Lambda or a GCP Cloud Function to receive the webhook.

• Fetch the image_url from the payload and upload it to your destination bucket.

• Use user_defined to route by environment or team.

Send Notifications via Slack, Discord or Email

Use Case: Notify your team or clients when a new asset is ready.

How:

• Use Zapier, Make (Integromat), or n8n to receive the webhook.

• Format a message including image_url and modifications.

• Post to a Slack or Discord channel, or email a recipient list.

Sync Image to Product CMS or Storefront

Use Case: When an image is created for a product campaign, push it directly to your CMS (e.g. Contentful, Sanity) or eCommerce system (e.g. Shopify, WooCommerce).

How:

• Use the project_id or a user_defined.product_id to identify the target.

• Update or create a record with the image URLs.

• Optionally trigger cache invalidation or a publish workflow.

Enrich Metadata or Log to Internal Analytics

Use Case: Track when and how assets are used, by whom, or for what campaign.

How:

• Log the payload into your internal analytics or data warehouse (e.g. via Kafka, Segment, or BigQuery).

• Parse modifications to understand template usage patterns.

• Store user_defined keys for later audit or reporting.

Trigger AI Post-processing or Optimisation

Use Case: Automatically feed new images into a compression engine, thumbnail generator, or an AI pipeline (e.g., background removal, social resizer, object detection).

How:

• Receive the webhook, and download the image via image_url.

• Pass it to a processing tool like TinyPNG API, Remove.bg, or your model.

• Store processed images separately or update the same resource.

Automatically Generate PDFs or Marketing Collateral

Use Case: Combine the image into a PDF, sales sheet, or multi-page collateral automatically.

How:

• Use the image_url as an asset source.

• Feed it into a PDF generation tool (e.g. Puppeteer, PDFKit, or CloudConvert).

• Save and distribute the document or attach it to a CRM record.

Chain Other Internal Workflows

Use Case: Kick off internal approval, ticket creation, or downstream service calls.

How:

• Trigger a Jira or Trello card via webhook.

• Open a support ticket via Intercom or Zendesk APIs.

• Trigger another system's API with enriched image metadata.

Tip: Leverage user_defined for Routing Logic

Add static or dynamic fields to the webhook config so your receiver knows:

• Which app/team/org triggered the event

• What action should follow ("action": "send-to-salesforce")

• What template or purpose it was for ("label": "product-campaign", "env": "staging")